Before podcasting became popular, there weren’t many options when it came to interviewing guests on your pod. In order to record with a guest, you had to do it over skype, a conference line, or do it in person. Now that the podcasting industry has evolved, there are multiple ways to record an interview. Zencaster and Streamyard are a few of the platforms you can use to record. Zencaster With Zencaster you can send a link to your guest that will allow both you and your guest t

Podcast marketing plays a key role in increasing listenership. When you have listeners, you have money. People believe that social media will help them reach their audience. There are easier ways to promote your podcast without being on social media. Here are three ways to market your podcast: Make it easy for your audience to share content Provide material such as graphics so your audience can share your content. Think of it like this: when you create shareable content, you

When you put out an episode make sure to have quality audio. Quality audio enhances the listeners' experience. If your listener enjoys content and audio, they’ll tune into another episode. In order to create quality audio, you need a good mic and editing software. There is plenty of software you can use to edit your podcast, here’s the software we like to use: Garage Band Garage band is only for mac users and it’s free. This program would be ideal for shows that don't require

A hosting site is a place where you upload your podcast. Essentially, it’s your podcast’s “house”. Your hosting site pushes your content through an RSS Feed. When you choose a hosting site keep your goals in mind. If you want your podcast to be monetized, make sure the hosting site has analytics you can see. Keep in mind not all hosting sites allow you to view analytics past 30 days. Analytics are important when it comes to making business decisions and securing ad deals. Mos

An RSS Feed sounds like confusing technical software but it’s just an online address for your podcast. It houses the information for your show and it pushes your content to distribution channels for you. All you have to do is upload to your hosting site and the RSS Feed will do the rest for you! More About Anchored Media At Anchored Media, we develop, produce and market high-quality revenue-generating podcasts that make a real difference in people’s lives and help brands conn

You don’t need a large following to start a podcast! Most people have the misconception that you need a social media presence in order to have a podcast and that’s not the case. Podcast marketing will help you grow your audience. When you strategically market and position your show, your audience will naturally follow you. Should you decide to use a social media platform to build your brand, weigh the pros and cons. Just don't pull all of your eggs in one basket because there

A podcast is an audio blog. The word podcast originated from iPod and broadcast. Podcast content is produced via audio, video, or both. You can stream podcasts online or listen to them on your phone. The iPhone was the original platform for podcasts. Companies have noticed the popularity of podcasts and have included them on their platform. Now you can see podcasts on platforms such as Pandora, Spotify, Apple, Google, Soundcloud, etc. Watch the YouTube Video to learn more abo

Choosing a topic for your podcast can be a bit overwhelming. There are so many topics to choose from and discuss. How do you decide what topic is best for you? Well, here are a few ways to help you decide on a topic. What are you passionate about? When you pick a topic, you want it to be something you’re excited to talk about. Dive deep and figure out what gets you going. You want to make your audience excited about what you have to say and about the transformation they’ll re

Starting a podcast is scary when you don’t know what to do or how to start. You may have misconceptions about the podcast industry and you aren’t sure if it’s for you. It’s common for people to freeze up and allow fear to prevent them from pursuing the ideas they have. Truth be told, starting a podcast is easier than you think. Here are some tips to overcome your fear of starting a podcast! If you have trouble coming up with an idea for a podcast It’s important to come up wit

As a podcaster one of your main goals is to have a high listenership. A high listenership increases your exposure and chances of making money from your show. Some shows invest in advertisements to increase their listenership but there are ways to do it for free. Here are some methods we’ve used to increase our listenership: Know your audience Advertisers spend money on ads because of the relationship podcasters have with their audience. You should know your listeners the way

Have you ever considered what listeners dislike about podcasts? Here are a few things that podcast listeners hate! Rambling When you are recording it is important to be clear, concise, and effective with your message. If you start to ramble, it discredits your expertise on the subject matter and that will not convert your listeners to customers. Keep your end goal in mind when you record. What do you want your listeners to walk away with? What do you want them to do as a resu

Most people believe that you can’t make money if you’re a podcaster and that simply isn’t the case. Brands have included advertising in their marketing budget because they’ve noticed that consumers purchase items that have been advertised on podcasts. Now, there are two ways you can make money podcasting: advertising on your podcast or funneling your listeners into an existing business. Advertising Companies are willing to pay for ad space on podcasts but they need to know if

Podcasters often get stumped on if their podcast should be weekly or seasonal. While making this decision, remember you don't want to create content you'll be slave to. So, it's important to consider what type of commitment you are able to make. Let's take a look into the difference between a weekly and seasonal podcast to see what best suits you. Weekly Podcast If you have a weekly podcast, understand that listeners expect you to have a new episode every week. That's 52 epis

Recording a podcast could potentially be a long process if you don't have a strategy. At Anchored Media we thrive at being efficient and we want to help you do the same. Here are some tips on how you can save time when editing and recording your podcast. Plan Out Your Show Sometimes people aren’t able to speak in a clear and concise way on their show because they forget what they’re talking about. Remember podcast listeners don’t like rambling! It’s important to have your mai

Podcasting has more than just monetary benefits; it's also a great way to reach 100% of your audience without intrusive algorithms. Are you on the fence about starting one? Watch this video for 3 reasons why you should start a podcast today. Ready to start your podcast? Learn more about our Find Your Voice Academy Retreat. This is a 3-day event where we teach new & inspiring podcasters how to build a profitable podcast. Click HERE to learn more More About Anchored Media At A

Collecting analytics is very important to the life of your podcast. Analytics help you track total listens/downloads, growth/decline, and processes that you've done to contribute to the growth/decline. Here are 4 ways to collect analytics. 1. Use Your Hosting Site Hosting sites like Audioboom, PodBean, and Buzzsprout all provide detailed analytics of how your show is doing. These tools will show you total listens/downloads, listener demographics, top episodes, etc. 2. Surveys