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How to Define Your Podcast Audience | Choosing a Niche

A niche is a specialized segment within a market that allows you to speak to a specific person. Most people believe that if they niche down then they’ll have a small pool of listeners. In actuality, a niche doesn’t hold you back, instead, it gives you the opportunity to sell specific products and services that align with your audience's needs.

When you niche down you curate a community of people you want to talk to. These people will feel seen and heard because you speak directly to a specific pain point. This allows you to engage with your community and build a loyal fan base. It also creates an opportunity for you to make money off of ads because you speak to a brand’s target audience. When you have people, you have profit. You want to position your business to profit and a niche helps you do that.

More About Anchored Media

At Anchored Media, we develop, produce and market high-quality revenue-generating podcasts that make a real difference in people’s lives and help brands connect to a broader audience — all from the ground up.

  • We teach podcasters how to find their voices and refine their messages.

  • We help them discover the value of their unique perspectives and guide them as they design signature styles that attract loyal followers and boost profits.

  • We give brands the tools they need to position their podcasts for exponential growth and long-term success.

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