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How to Define Your Podcast Audience | Choosing a Niche
A niche is a specialized segment within a market that allows you to speak to a specific person. Most people believe that if they niche down then they’ll have a small pool of listeners. In actuality, a niche doesn’t hold you back, instead, it gives you the opportunity to sell specific products and services that align with your audience's needs.
When you niche down you curate a community of people you want to talk to. These people will feel seen and heard because you speak directly to a specific pain point. This allows you to engage with your community and build a loyal fan base. It also creates an opportunity for you to make money off of ads because you speak to a brand’s target audience. When you have people, you have profit. You want to position your business to profit and a niche helps you do that.
More About Anchored Media
At Anchored Media, we develop, produce and market high-quality revenue-generating podcasts that make a real difference in people’s lives and help brands connect to a broader audience — all from the ground up.
We teach podcasters how to find their voices and refine their messages.
We help them discover the value of their unique perspectives and guide them as they design signature styles that attract loyal followers and boost profits.
We give brands the tools they need to position their podcasts for exponential growth and long-term success.