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OUR SUCCESS STORIES

Real results from real podcasters.

"I saw a 300% increase In podcast listenership."

Tyra Cobbs, It's Not Your Diary Podcast

"I saw a 900 download increase in just 1 month."

Roslyn Rene, Therapy As A Christian Podcast

CASE STUDIES

"I got over 500 listens on my first episode in 1 week."

Elysha Mase, My Sisters' Glow Podcast

Rx for Purpose Podcast

Challenge

(Time)

Our Solution

Anchored Media initially started working with Dr. Sharla Walker of the Rx for Purpose Podcast under her old brand God, Goals, and Girl Talk. Dr. Walker started with us because while she enjoyed podcasting, she knew that she could get better results in both listenership and monetization by bringing on a team. Initially, she went through our Find Your Voice Academy -Launch Track where she gained the strategy she was looking for, as well as, quick results. As a busy medical professional, Dr. Walker did not have the time to maintain, or continue to build on, the new found success of the show. That’s where Anchored Media came in again with our podcast marketing and management program.

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She hired Anchored Media to:

  • Create a strategy to consistently grow her listenership 

  • Rebrand the podcast to better fit her business model

  • Monetize the podcast to earn a return on investment

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Dr. Walker’s primary challenges were her limitations on time and devising the best strategy and path forward to reach her growth and monetization goals.

  • Branding: In order to have the podcast fit seamlessly with Dr. Walker’s business model and overall online brand, we redeveloped the look, feel, and eventually the name of the podcast

  • Marketing + Automation: We crafted, implemented, and monitored a marketing strategy to increase listenership. We also developed a sales pipeline with supporting automation so that Dr. Walker could easily funnel her listeners into her business. 

  • Full-Service Production + Management: We took care of the heavy lifting involved with editing, maintaining a content calendar, and distribution of the podcast on all platforms.

The Result

What Listeners Are Saying

  • Increased listenership by 25% within the first 30 days 

  • Increased email subscribers by 50% in the first 30 days

  • Generated new consulting clients for Dr. Walker’s business within the first 3 months

  • Monetized podcast via programmatic ad sponsors within the first 9 months

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Supernaturally Paid Podcast

Challenge

(Time)

Our Solution

Raevyn Hokett hired Anchored Media to create a new podcast to support her forthcoming brand, Supernaturally Paid. Raevyn was familiar with both the content creation and podcast launching, having had previous podcasts associated with other brands. She was, however, less familiar with the steps to grow the platform to simultaneously attract sponsors and passive income for her business. Raevyn became a client of our podcast marketing and management program, where we handled her show’s strategic development, marketing, and management.

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She hired Anchored Media to:

  • Create a podcast that generated leads for her business and expanded her brand beyond social media 

  • Create a strategy to consistently grow her listenership 

  • Monetize the podcast as its own product 

  • Remove all heavy lifting from content creation and podcast management

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Raevyn’s primary challenges were having too little time to build the platform and manage the content calendar.

  • Batch Recording Session: We hosted Raevyn at Anchored Media Studios for a total of two days to record Season 1 of her podcast. We provided a content itinerary, topics, and guidance throughout the recording session. She was able to complete Season 1 and left the studio with no added responsibility to create content on her own. 

  • Marketing + Automation: We crafted, implemented, and monitored a marketing strategy to increase listenership. We also set up all automation to funnel podcast listeners into Raevyn’s business pipeline. 

  • Full-Service Production + Management: We took care of the heavy lifting of editing, maintaining a content calendar, and distribution of the podcast on all platforms.

The Result

What Listeners Are Saying

  • Top 100 podcast in the United States entrepreneurship category within the first week of launching

  • Over 13,000 listens to Season 1

  • Became eligible for monetization via programmatic ads

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The Fashionpreneur Diaries Podcast

Challenge

(Time)

Our Solution

Anchored Media worked with Jessica Williams, the CEO of Irregular Exposure, The Fashionpreneur Academy, and an elaborate portfolio of other fashion businesses. She wanted to create a podcast that supported her Academy specifically without the hassle of the strategy, development, and production process. 

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She hired Anchored Media to:

  • Develop a podcast concept that directly supported her coaching agency: The Fashionpreneur Academy

  • Handle full production of the podcast so she can focus on her core businesses

  • Create a community outside of social media to connect with and nurture into future students

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As a busy CEO, Jessica didn’t have the time to create a new extension of her brand from scratch. She saw the opportunity that podcasting created, but didn’t have the in-house resources or the expertise to dedicate to the success of the venture

We handled full production of her podcast from development to launch and all management activities after. We developed a show strategy that would directly funnel listeners into The Fashionpreneur Academy community. We created a show that not only highlighted Jessica’s expertise, but allowed her to connect personally with her listeners by sharing more personal aspects of her journey that she hadn’t before. This allowed us to build trust, with those who otherwise may have been on the fence with working with her team and convert them into new clients. Since time was our biggest challenge, we created a production calendar that fit seamlessly into Jessica’s busy schedule. Production took place at her offices with all audio recording and editing handled by the Anchored Media team. After launch, we monitored the success and conversion of the show, making any adjustments needed to our original strategy to guarantee continued success.

The Result

What Listeners Are Saying

  • 36k downloads (as of February 1, 2020)

  • Increase of students enrolled in The Fashionpreneur Academy

  • Increased interest and engagement from potential clients and customers

  • Charted Top 100 - Apple Podcasts - United States - Entrepreneurship

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Therapy As A Christian Podcast

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Challenge

Our Solution

The Result

What Listeners Are Saying

Therapy as a Christian Podcast is a show for all things mental health and Christ. We discuss how therapy can aid in helping us healing from our past and how God can assist us in that effort. We will discuss different topics, interviews, and reflection sessions from the host, Roslyn Rene, own therapy sessions.

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She hired Anchored Media to:

  • Increase her podcast listenership

  • Monetize her podcast

Roslyn had been podcasting for over two years but had not been seeing an increase in her listenership or money coming in from her show.

  • Ranked #95 in the Mental Health Category

  • Went from 0 to 8,000 listens per month

  • Went from 3 to 4 figures in 6 months

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